Strategic Pay Per Click Management

When Visionary Media takes on a new client, our first priority is to thoroughly understand their specific needs and objectives for their PPC strategy. This involves a detailed consultation to discuss and define various elements such as desired campaign types, target keywords, budget allocation, and overall goals.

Comprehensive Needs Assessment
Our process begins with an in-depth assessment to ensure we grasp exactly what you want to achieve with your PPC campaigns. We delve into your business objectives, target audience, and competitive landscape to tailor a strategy that aligns with your unique requirements.

Strategy Development
Based on the insights gained during the initial consultation, our expert team develops a customized PPC strategy. This includes selecting the most effective keywords, determining the optimal budget allocation, and planning the structure of your campaigns to maximise performance and ROI.

Detailed Brief Creation
Once the strategy is agreed upon, we compile a comprehensive brief that outlines all aspects of the PPC plan. This document includes campaign objectives, targeted keywords, budget details, and specific goals.

Team Handover
The finalised brief is then sent to our dedicated PPC team, who will take charge of implementing and managing your campaigns. Our team of specialists ensures that every element of the strategy is executed flawlessly, setting the stage for a successful PPC campaign.

Preparation of GoogleAds / Microsoft Advertising Account
In this phase, our dedicated team meticulously prepares your advertising account based on the comprehensive brief provided. This involves setting up the account structure, defining campaign parameters, and ensuring all elements are aligned with the agreed-upon strategy. The team will work on:

Campaign Objectives
Setting clear goals for what each campaign aims to achieve, whether it’s driving traffic, generating leads, or increasing conversions.

Ad Groups and Keywords
Organising keywords into relevant ad groups to enhance targeting and improve ad relevance.

Ad Copy and Creatives
Crafting compelling ad copy and selecting high-quality images or videos that resonate with your target audience.

Budget and Bidding Strategy
 Allocating the budget across campaigns and selecting the optimal bidding strategy to maximize ROI.

Targeting Parameters
Setting precise targeting criteria to reach the desired audience segments based on demographics, location, interests, and behaviours.

In the daily optimisation phase, our commitment to your campaign’s success is unwavering. Similar to our meticulous approach in other areas, our team will be diligently overseeing all aspects of your GoogleAds / Microsoft Advertising campaigns. This ongoing process involves:

Budget Management: Carefully monitoring spend to ensure that it is aligned with the allocated budget and making adjustments as necessary to optimise the return on investment.

Position Tracking: Keeping a close eye on ad positions to maintain optimal visibility and competitiveness in search results. Adjustments are made to bids and targeting to improve or maintain ad placements.

Lead Generation Analysis: Continuously analysing the effectiveness of the campaigns in generating high-quality leads. This involves tracking conversions and other key performance indicators (KPIs) to assess the success of the campaigns.

Comprehensive Monthly Reporting

At Visionary Media, we believe in transparency and data-driven decision making. In Phase 4, we focus on providing you with detailed and insightful monthly reports that encapsulate the performance of your PPC campaigns.

Data Compilation and Analysis

Each month, our team meticulously compiles all relevant PPC statistics. This data collection includes an in-depth analysis of:

Spend Analysis: Detailed tracking of your monthly budget allocation and expenditure.

Key Performance Indicators (KPIs): Comprehensive metrics such as impressions, clicks, click-through rates (CTR), cost per click (CPC), and conversion rates.

Growth Metrics: Assessment of growth trends in traffic, leads, and conversion rates compared to previous months.

Lead Generation: Detailed reporting on the number and quality of leads generated, including source attribution and conversion paths.

Report Creation and Review

Once the data has been gathered and analysed a comprehensive report is crafted. This report provides a clear and professional overview of your campaign’s performance, including:

Spend Breakdown: An breakdown of how the budget was utilised across different campaigns and ad groups.

Performance Summary: Key statistics highlighting the effectiveness of your PPC campaigns, focusing on both successes and areas for improvement.

Growth Analysis: Visual and analytical representation of your growth metrics, demonstrating progress and identifying trends over the reporting period.

Lead Quality Assessment: Evaluation of the leads generated, including insights into lead quality and potential revenue impact.

Strategic Insights and Next Steps

In addition to providing a detailed account of the past month’s performance, our report outlines strategic recommendations and planned actions for the upcoming month. This includes:

Optimisation Strategies: Proposed adjustments and enhancements to improve campaign performance based on the latest data insights.

New Initiatives: Introduction of new campaigns or keywords to capitalise on emerging opportunities and trends.

Budget Recommendations: Suggestions for reallocating or adjusting the budget to maximise ROI and achieve better results.

Client Communication and Consultation

The final report is sent to you, ensuring you have a comprehensive understanding of your PPC campaign’s performance. Alongside the report, we offer a consultation to discuss the findings, answer any questions, and refine our strategy moving forward based on your feedback and evolving business goals.

By maintaining this rigorous reporting process, Visionary Media ensures that you are always informed about your PPC investments, confident in the results achieved, and aligned with our strategic direction for continued success.