Are You Looking For A Reliable PPC Landing Page Expert?

Ensuring that your PPC campaign has a successful and original landing page can increase the chances of conversions on your website according to a recent study.

What is a PPC landing page? Well in simple terms, pay per click is a paid advertising technique and an advertiser will only pay for the click when a user clicks on the ad and lands on a landing page.

An advertiser can use any page as a landing page on their website, although it is vital that a relevant page and ad works accordingly to help increase the quality score. A higher quality score means that you, the advertiser has a relevant advertisement which is linked to a specific landing page in accordance to what the ad offers. This will help to minimise cost per click as search engines will think highly of your new ads!

Everyone has done it. We have all searched Google or Bing and clicked on the top searches, although many are unaware that the majority are paid advertisements. And yes, when we click and leave the page without converting, someone, somewhere has had to delve into their pockets.

So what do users look for when they click on an ad?

Everyone wants to find the answer to their query as quickly as possible, and that is why we look for results which are highly targeted to our search queries. A relevant advertisement, will increase the chances of users clicking and following through to converting on your website, although the landing page is key. All is well having an exciting advertisement, but does your business landing pages let your brand down?

Your landing pages need to be relevant, with a clear call-to-action as well as the use of informative and original content. If your business goals is to increase conversions on your site with the use of a PPC campaign, it is vital not to only concentrate on your ads but also ensure that the landing page are of the same high standard!

Our team, here at Visionary Media have a PPC landing page expert who has had first hand experience in the creation and management of successful PPC campaigns. Our team are PPC experts who are on hand to help your business achieve its goals.

If you would like to receive further information in regards to the digital marketing services that Visionary Media have to offer, simply contact a member of our friendly team on 0781 073 4880 who will be more than happy to discuss your digital marketing requirements.