What’s the latest in PPC marketing news? Well, GoogleAds has officially removed the ‘Audience Recommendations’ feature from the ‘Insights’ tab, which put simply means that they have removed automated suggestions for targeting specific audiences.
Why should you care? This move forces those who use Googles Ads to take a more hands-on approach to audience targeting, where you will need to manually identify and select audience segments. For business owners with no PPC experience, this may make it even trickier to get their ad seen by the right people!
For digital marketers, this change will mean a potential increase in the amount of time and effort that may be required to optimise campaigns. There may also be the need for marketers to leverage other tools and data resources to identify and reach their client’s target audiences effectively.
But, do not panic! At Visionary Media we have a team of skilled PPC marketing specialists who can help you ensure that your PPC advertising campaigns are targeting the right audience. Click here to read more about our PPC marketing services designed to help you turn clicks in to customers.
If you’re ready to get help with your Pay Per Click strategy, get in touch with our team today!
