Video Marketing- An Digital Marketing Strategy
According to The Internet Advertising Bureau video marketing is currently worth a huge £325millon a year in the UK! That’s a massive industry, and one which we recommend that you be a part of. Online video traffic is set to account for around 55% of all consumer internet traffic globally by 2016 as reported by Cisco, so don’t let your business get left behind. But wait! Before you rush for the video camera, let’s take a look at the benefits of utilising video and how it fits in to your digital marketing strategy.
Video Marketing Benefits
These are just a few key benefits which make video a stand out contender to form part of your online strategy. Of course these benefits are dependent on video content and the targeted audience:
- Increased social engagement and brand awareness
- Reduced site bounce rates by enhancing content with visual stimulation
- Increased lead generation through product/service advertisement and testimonials
- Increased levels of customer satisfaction and repeat visits from ‘how to’ and demonstrational videos
- Effective delivery of marketing messages to mobile users
One of the most important actions to take before you delve in to the world of video is to really understand what type of content is relevant to both your business goals and audience and establish how you can generate something that is memorable and will yield a good return on investment.
It’s safe to say that most people watch videos for specific information or simply to be entertained and as such your service offering and brand play a key part in your video strategy. Are you looking to promote a product or service or do you want to ‘entertain’ viewers and create brand awareness?
Videos are a powerful sales tool and a great way to encourage engagement from your audience so whatever your business goal is we definitely recommend taking the leap in to incorporating video in to your marketing strategy!
If you would like assistance with developing a robust strategy for your video content creation and marketing to ensure a high level of exposure, engagement and return on investment please contact us on 0781 073 4880!
